Art direction, motion ideation & brand positioning for the buildout of Lebron James’ Uninterrupted.com website redesign.

To understand the modern consumer today is to approach from all directions holistically. An athlete isn’t just defined by their career and a sports fan isn’t only into sports. They are also a shoe-head, a music lover, into art, into fashion, they are smart and multi-dimensional. We took cues from fashion houses merging with the streetwear scene, proliferation of music branding through tour merch and the physical memento and the importance of experiential in an increasingly digital age. 

Role: Art Director
Skills: Creative Direction, Motion Ideation, Design, Market Research
Client: Uninterrupted
Agency: B-Reel
Creative Director: Petter Westlund

Ideation & Research:

Website directions:

Website module explorations: